Tuesday, January 03, 2006

If everybody hates spam, why does it persist?

Because a few people actually go for these things. They buy a fake Rolex watch, or they try out those drugs that alleged change body parts. Like with any detective work, in order to figure these spammers out, you have to think like one. If only 1 in 100,000 people bought your $25 offer, and you desired to make $10,000 per month – then you need to send out 40,000,000 emails per month (1.33M/day). It sounds like a lot – but since unlike junk mail you get delivered by your mail carrier, it is essentially free to send email. I went looking for stats on spam, but could not find a sufficiently reliable source to reference – nonetheless, I found a several sites that referenced a Newsweek article titled “Crammed with Spam” that claimed AT&T, not the largest, but a sizable email services provider, rejects 10M-12M spam per day.

Want to help in stopping spam? Be sure NEVER to buy anything or respond to spam email. Even responding causes the spammer to confirm that your email address is a valid one – making it a commodity they can sell to other spammers.Secondly – get a good antispam product, so you never have to see it. If you use Outlook or Outlook Express, I am fond of
Ella – but then, I am a bit biased – it’s my company. There are other fine products out there – and most of them you can try before you buy.

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